Attracting Buyers
The Coldwell Banker® brand offers powerful and comprehensive marketing tools for attracting buyers and getting houses sold. In addition to our industry-leading online strategy, I use a proven combination of traditional and cutting-edge methods to showcase your property.
Market Your Home With the PROS
Top 3 Reasons Why Homes Don’t Sell
Inexperienced Realtor. All Realtors aren’t made the same. What I hear often is that my realtor has been in the business for 20 years. The problem is that realtor may have 20 years’ experience but sales an average of 5-6 homes a year. With the lack of volume under their belt, it is unlikely that they have the finances to afford an efficient marketing campaign, the experience to know the best list price to attract the highest offers, and the savviness to negotiate to make sure you come out ahead.
Hopeful Marketing. This is attributed to the first possible reason. Since the market is good, many realtors are taking their foot off the gas pedal regarding marketing. They're hoping that if they stick a sign in the yard and send out a few emails it will just magically sell. That method can work but if it’s your only way to get a home sold then the visibility of the property will be diminished.
Poor List Price Strategy. What I come across sometimes is a poor list price strategy. Either the realtor lists the home too low promising the seller that they will get more, or they don’t. Or they list too high, and the market shows no interest, and the property sits while other homes in the neighborhood sell. Oftentimes this occurs in one or more of these three ways.
Learn About Selling a House
When to Sell
Timing is everything when it comes to selling. Luckily, I have the market insights and expertise needed to sell quickly and for the highest price. I will keep you informed about the transaction process and the current state of the housing market. With me as your partner, you'll always know when it's the right time to make your move.
Preparing to Sell
Now that you've made the decision to sell your house, I will help you put your best foot forward in the preparation process — from walking you through the appraisal and providing staging tips, to advising you on possible renovations or necessary repairs. With my assistance, you'll be armed with the crucial information you need to attract buyers and get the best price possible.
Attracting Buyers
I will market your home to the right buyers with my comprehensive marketing strategy, including exposure on the most popular real estate websites and hosting open houses and individual tours for qualified buyers.
Closing
Congratulations! You've received an offer on your house. But now what? Before completing your transaction, there will be a few last-minute tasks to deal with — are you prepared to tie up any loose ends? Not to worry with me on your team. I will be there to make sure you're ready for everything that comes next, including offering guidance on whether you should accept that offer or not.
Your Guide — From Start to SOLD
Owning a home is one of the biggest financial commitments of your life, so when it comes time to sell your property, it's important to have a trusted advisor. I will help you determine a pricing strategy and expertly market your home to attract the right buyers.
You can depend on me to guide you through the selling process with confidence.
